Cardlytics (NASDAQ:CDLX) and Jianpu Technology (NYSE:JT) are both small-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings and valuation.
This is a summary of current ratings and recommmendations for Cardlytics and Jianpu Technology, as reported by MarketBeat.com.
Cardlytics presently has a consensus target price of $24.40, suggesting a potential upside of 8.54%. Jianpu Technology has a consensus target price of $8.67, suggesting a potential upside of 81.31%. Given Jianpu Technology’s higher possible upside, analysts clearly believe Jianpu Technology is more favorable than Cardlytics.
Insider and Institutional Ownership
49.7% of Cardlytics shares are owned by institutional investors. Comparatively, 12.4% of Jianpu Technology shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
This table compares Cardlytics and Jianpu Technology’s net margins, return on equity and return on assets.
Earnings & Valuation
This table compares Cardlytics and Jianpu Technology’s gross revenue, earnings per share and valuation.
Cardlytics has higher earnings, but lower revenue than Jianpu Technology. Jianpu Technology is trading at a lower price-to-earnings ratio than Cardlytics, indicating that it is currently the more affordable of the two stocks.
Cardlytics beats Jianpu Technology on 8 of the 12 factors compared between the two stocks.
Cardlytics, Inc. operates a purchase intelligence platform in the United States and the United Kingdom. It operates in two segments, Cardlytics Direct and Other Platform Solutions. The company's platform is the Cardlytics Direct solution, a proprietary native bank advertising channel that enables marketers to reach consumers through their trusted and frequently visited online and mobile banking channels. It also provides solutions that enable marketers and marketing service providers to leverage the power of purchase intelligence outside the banking channel. The company was founded in 2008 and is headquartered in Atlanta, Georgia.
About Jianpu Technology
Jianpu Technology Inc. operates a platform that provides online discovery and recommendation services for financial products in the People's Republic of China. Its platform allows users to access to financial products, including consumer and other loans, credit cards, and wealth management products. The company recommends loans and credit cards to individual users and assists the financial service providers in targeting users with specific characteristics based on the users' financial needs and credit profile, as well as the products offerings and risk appetite of the financial service providers. Its platform provides sales and marketing, big data risk management, and integrated solutions primarily to financial service providers. The company operates its platform under the Rong360 brand name. Jianpu Technology Inc. was founded in 2011 and is headquartered in Beijing, China.